While artificial intelligence (AI) in marketing is still a relatively new notion, it has already shown to be a very successful addition to the marketing professional's toolset.
Raja Rajamannar from Mastercard reveals, “AI might be the massive disruptor & marketing enabler. It’s a dream come true from a marketer’s perspective."
Many companies have used Artificial Intelligence to communicate with their target market since AI can build simulation models and tailor purchasing processes using machine learning technology's suggestions and forecasts. Amazon, for example, uses artificial intelligence to recommend goods based on previous purchases, page visits, and queries.
Although the application of AI has expanded to practically every industry, we have yet to employ it in Internet marketing and advertising completely. So, today we'll explore how AI transforms digital marketing and what lies ahead!
What is Artificial Intelligence Marketing?
Artificial intelligence is a vast discipline in computer science that involves developing intelligent machines capable of doing tasks that would ordinarily need human intellect. AI can also refer to the objective of this discipline, which are systems having human-like cognitive abilities, such as reasoning, meaning discovery, generalization, or learning from experience.
So, what does it become when it is combined with marketing? Enters Artificial intelligence marketing. AI Marketing uses artificial intelligence to automate marketing decision-making processes. It uses artificial intelligence (AI) tools to collect and analyze data and observe audience behavior and economic patterns influencing marketing campaigns.
AI expedites activities, particularly in digital marketing, where speed is critical. Data and client profiles are used by AI marketing solutions to figure out the most successful ways to communicate with customers. These systems offer personalized messages to individuals at the right time without the need for marketing team personnel to intervene.
It guarantees that marketing initiatives are as efficient as possible. Digital marketers frequently use AI to improve their teams or handle activities that require less human input.
How is AI changing digital marketing?
Salesforces’ Meghann York once revealed, “More brands are harnessing the AI power to implement tailored product suggestion & are witnessing results. It’s estimated that 35% of Amazon’s sales come from its recommended products feature.”
It can’t be truer. AI renders our world smarter by automating chores, computing solutions, and increasing efficiency. That means artificial intelligence technology can transform digital marketing by enhancing individualization, productivity, and impact.
So, what role is AI playing in digital marketing today? AI can do everything From content creation to curation, sending emails, upgrading shopping experiences, automating advertising, and even web designing.
What else can it do?
Personalizing experience with chatbots:
AI-based chatbots can assist digital marketing by offering tailored customer care, gathering lead creation, analyzing data, & increasing engagement. Furthermore, AI algorithms can customize information based on customers' browsing history, demographics & interests.
Understand customers using predictive analytics:
AI algorithms assist marketers in better understanding their clients. Machine learning algorithms can analyze large chunks of data from website analytics, social media & consumer feedback. It can forecast consumer behavior & identify patterns such as product sales & churn. It can enhance the products & services, marketing strategy development & elaborate marketing campaigns.
Create AI-Targeted Ads:
AI devices can source trends in user data & assume which consumers would respond to certain advertisements. It allows firms to tailor their advertising by offering greater insights into client behavior, personalizing messaging & optimizing campaigns in reality.
Identify people and objects with Image/Voice Recognition Technology:
In photos & movies, AI can pick objects, people & other aspects. Automated labeling, search capabilities, visual content analysis & creative inspiration. Even AI-based picture & video recognition algorithms can assist firms in generating more relevant & appealing visual content.
AI-Driven A/B Testing:
AI-powered A/B testing solutions can assist businesses in testing & optimizing their marketing efforts to leverage performance & meet their goals. A/B testing can be automated using AI-powered solutions by automating test preparation, analysis, optimization & even real-time testing.
Programmatic Media Bidding:
A way of automating the bidding process for purchasing and selling ad spots online is known as programmatic media bidding. Machine learning algorithms use audience data to sell and buy ad slots to appropriate consumers automatically.
Programmatic media bidding enhances the effectiveness of client targeting while saving time, effort, and money. These algorithms also evaluate the behavior of site visitors and offer them tailored adverts in a matter of seconds. It is nearly hard for a company to attain with only human resources, but AI can help!
Feedback analysis:
Marketers can employ AI-powered sentiment analysis to analyze customer feedback and online mentions to learn how people feel about their brands and products. This data can help marketers identify pain areas, improve goods and services, and tailor marketing efforts to better resonate with customers.
What lies ahead in the future of Digital Marketing with AI?
Christine Crandell, the former Forbes writer, once said - “Marketing must prepare for AI & carry forward the lessons learned from predictive analytics & today’s patchwork of martech solutions.”
So, how will marketers use AI in digital marketing in the future?
Targeted marketing
The high-level application for AI in marketing is that it improves ROI by making marketing more efficient, which is often one of a company's major expenditures. As a result, the advertising platforms can be enhanced with machine learning technology to become even more successful as more data about clients and their purchasing behaviors is pushed into them. In short, digital marketing will become more targeted.
Content marketing with AI
Because of the emergence of social media marketing and our increasing desire for digital media, content-based marketing is now the dominating way of marketing. Here AI can help as well. Taking this a step further, AI is gaining the capacity to handle the whole content development process, providing material and visuals it knows will be well-received by its target audience.
Discovering micro-influencers
Influencers are another major marketing trend. AI algorithms are already being used to ensure that the personalities most likely to appeal to you appear in your search results and social feeds.
Advertisers will increasingly employ AI to find smaller influencers most likely to align with their brands and audiences. It has created "micro-influencers" - often ordinary individuals rather than superstars, who have specialized expertise and have utilized it to establish a niche following that values their viewpoint.
AI-powered CRM
Customer relationship management is an important skill for any marketer because current clients are typically a company's most important source of money. In this case, AI may be used to lessen the risk of customer "churn" by recognizing patterns of behavior that are likely to lead to consumers leaving.
AI-powered CRM will also help businesses accurately anticipate sales across all markets, enabling more effective stock and resource distribution.
AI tools to power your Digital Marketing
Marketing in 2023 and beyond will be all about data – information on your rivals, industry trends, and what your consumers (and future buyers) say about your product. And amidst all that, AI tools are emerging to make it easier.
But in this vast market of AI, which tools would be the best for you? Let’s take a look.
ChatGPT Plus
The original generative AI app, ChatGPT, must be considered when discussing generative AI applications. The free version supports GPT-3.5, whereas the commercial version, ChatGPT Plus, supports GPT-3.5 and GPT-4.
ChatGPT can generate marketing copy, blog entries, social media postings, advertising copy, product descriptions, and virtually any other material a user asks for. The utilization of prompts is the key to using it to generate outstanding material.
Jasper AI
Jasper.ai is a generative AI platform developed exclusively for marketers. It can write product descriptions, blog entries, corporate profiles, advertising text & social media postings, among other things. Jasper's features are text and image AI creation, a Grammarly plugin, a revision model, a plagiarism finder, auto-save, brand voice customization, document transfer & multi-user logins.
Zapier
Zapier is the Lego of technology stack and process integration. You can leverage it to create connections and marketing automation between hundreds of different systems, saving time, increasing efficiency, and lowering costs.
You create customized workflows to connect actions in one system to automated operations in another or more. Each time, the relevant data is retrieved from the right location.
Grammarly
Grammarly evaluates your text to see where it can be improved. It makes fewer assumptions about style and concentrates on established rules of syntax and grammar. Grammarly allows you to use it while working in various apps, including Gmail, Word, Twitter, Facebook, and others. That means you get error-free content every time!
YouPro
You.com is an artificial intelligence chatbot for web search, akin to Bing chat mode for search. It can create articles, blogs, poems, and presentations and be a conversational AI resource/chatbot. The best part? It comes with YouWrite - a generative AI bot & YouImagine - an image-creation software with limited access.
Advertising is hit-or-miss, or was before the advent of AI. Albert scaled the personalization & optimization of advertisement content across social & paid search channels like Facebook, Google Ads, YouTube, Bing & others.
Albert.ai serves as a testing and tweaking ground for campaigns. It contributes to making ad campaigns more relevant and less wasteful.
Influencity
Influencer marketing has been a significant trend in recent years and shows no indications of abating. Social media influencers are a major business for corporations, whether hauls, product reviews, sponsorship, or traditional advertising.
Influencity describes itself as the "most complete influencer marketing platform" on the market, and its clients include WPP, Kellogg's, and Samsung. It helps marketers monitor & reach influencers, join campaigns & track their progress.
The Hidden Benefits of AI in Digital Marketing
In the wise words of Beth Comstock, “Marketing’s job is never done. It’s about perpetual motion & we must innovate daily.” What’s a better way to accomplish that than AI?
Here are some ways AI is enhancing the functionality of marketing in the online world.
Better ROI - AI can be utilized to assist in making wiser judgments about digital marketing efforts and developing higher-performing content. AI in marketing strategies can also assist you in targeting the right audience.
More Successful Marketing - Using AI's data-driven research, you can now create a more relevant marketing approach for your firm.
Enhanced productivity - AI can automate a wide range of boring tasks. It can help you increase your productivity. AI is assisting businesses in growing revenue while reducing costs.
Better audience research - AI can analyze data to predict your target consumers' purchasing habits & improve user experience to provide them with exactly what they want.
Stand out from the crowd - Businesses are rapidly realizing the competitive advantage of integrating AI insights into business goals and making it a high priority across the board. Targeted AI guidance can help firms make better decisions faster. Various AI features & capabilities can lead to reduced pricing, less risk, quick marketing & other benefits.
Conclusion
Artificial intelligence has been ingrained in our technology and daily lives, making it easy for us to reap the benefits as consumers. However, to improve customer experiences, increase brand loyalty, and increase income, marketers must use AI in their operations.
Yet, in the end, remember that AI is a tool that can assist you. So put it where you need it the most & you'll get the advantages. However, it is also worthwhile to keep an eye on these tools as they evolve since how they can help you will surely expand.
AI can help you revamp your digital marketing plan. But how do you start? Let us help you. MarDevs can help you tweak your marketing campaigns with the current AI trends and reap the best outcomes. Reach out to us today!